Key Speakers and Topics

We are honoured to bring to you leading industry experts including advertisers, Media Owners and Technology Enablers to give you a holistic view on the Malaysia’s programmatic landscape.

Stanley Lim

Head of Platform Solutions, Malaysia | Google

Stanley Lim drives the adoption and deployment of Google Marketing Platforms for the Malaysian Market. A huge fan for data-driven thinking, measurement, attribution and essentially all things programmatic, he tries to advocate for these subjects without the (excessive) use of industry jargons. When not glued to a computer or mobile screen, he can be found pursuing his other passion of trying to save the world, be it via board games or console. (Ironically yet another screen).

Serm Teck Choon

Malaysia Country Head | CtrlShift  (President | Malaysian Digital Association)

Serm Teck Choon is Malaysia Country Head at CtrlShift, a global audience solutions company, where he oversees CtrlShift Malaysia’s operation, leads product initiatives and drives strategic partnership regionally.

Prior to joining CtrlShift, Serm was Digital Products Head leading the digital product development, management and marketing for Star Media Group Berhad and he played a key role in driving The Star Online to become the leading news portal in Malaysia.

Joe Nguyen

Senior Vice President, Asia Pacific | comScore, Inc. (Chair of the Board, IAB Singapore)

Joe Nguyen is Senior Vice President, Asia Pacific at comScore, Inc., a global research company that measures metrics that make cross-platform audiences, consumer behaviour and advertising more valuable. Joe oversees sales and servicing of comScore’s products and services in Asia Pacific, and has rapidly expanded its footprint to over 10 countries across the region. He is currently serving as the Chair of the Board of the Interactive Advertising Bureau (IAB) Singapore.

Wen Eu Cheah

Senior Manager, Solution Consulting | Appnexus

Wen joined AppNexus in 2015 to help build the publisher-side business in APAC with a remit for AppNexus to become the independent partner to publishers’ technological and monetization needs. A pioneer of header-bidding in APAC, he now leads the team that evangelizes and deploys the technology in the region. He has been instrumental in striking and solutioning some of the largest publisher deals in APAC including the recent coalition of Singaporean publishers, the Singapore Media Exchange (SMX).

Prior to Adtech, Wen was a management consultant in the US with a focus in the Technology, Media & Telecommunications practice. He holds an MBA from INSEAD.

Sourabh Agrawal

Principal, Data & Digital Platforms | Entropia

A leader sitting at the intersection of Marketing, technology and data driven consumer insights. As Principal Consultant – Data & Digital
Platforms, Sourabh leads Entropia’s digital transformation, CRM and programmatic media arm – Entropia Sentient. He has close to 8 years of experience in the media and advertising space, with agencies and inhouse client teams.


Vijay Kunduri

Managing Director, Asia | Unruly

Vijay overseas Unruly’s business in Asia managing its expansion & growth in the region.

With over decades plus experience working with leading print, broadcast, VoD & digital companies holding various roles both in India and ASEAN has allowed Vijay to build expertise in the areas of Audience Engagement, Content Strategy and Business Creation. He spearheaded India’s first web based ad funded audio content streaming in 2010 working with leading brands like Airtel & Sony Ericsson.


Tom Van Den Berckt

Head of Digital Marketing and Web | Maxis

Tom Van den Berckt is the head of digital marketing and web at Maxis. He is an engineer who has spent the past 15 years in digital marketing, working with performance focused companies in e-commerce, travel and finance industries all over the world. He has extensive expertise with adtech/martech but doesn’t like using unnecessary buzzwords. But he does like enabling people to use data and technology in order to achieve things that they didn’t realise were possible.

Siow Shy Teng

Head – Retail Marketing | Nippon Paint Malaysia Group

Currently helming the role as Head of Retail Marketing in Nippon Paint Malaysia, Shy Teng focuses in 3 key areas of the business – namely Product Development, Brand Communications as well as Channel & Trade Strategy Development.

Having joined Nippon Paint Malaysia as a Marketing Executive in 2007, she had since rose the ranks and undertaken various roles in the areas of branding, solutions development as well as trade and consumer marketing. Her experience and expertise over the past 10 years had given her a solid foundation to drive brand inspirations and recall in the minds of the consumers, leading the company to bag various prestigious recognitions such as the Reader’s Digest Trusted Brands award, Putra Brand Awards, Malaysia PR Awards and the Effies Awards.

James Rogers

Managing Director, APAC | S4M

James Rogers is S4M’s Managing Director for the Asia Pacific (APAC) region, based in Singapore.

Following five successful years at InMobi across two continents, James now leads S4M’s APAC activities with a focus on growth acceleration in an increasingly competitive marketplace. Prior to joining S4M, James was the Head of Sales at InMobi for the Singapore, Malaysia, Philippines, Thailand and Vietnam markets, having relocated to Singapore in 2015. James played an instrumental role in developing key relationships for InMobi’s commercial team over the span of five years. Before relocating from the UK, James led the mobile sales strategy at and launched the publisher’s first mobile and tablet apps.

Alvin Wong

Regional Director, Southeast Asia | Dataxu

Alvin Wong has more than 15 years of experience in the media industry. His extensive knowledge and broad experience across both traditional and digital media has enabled him to provide invaluable insights and advice to the clients and partners he works with.

Currently, Alvin is the Regional Director in South East Asia for dataxu where he is responsible for partnering with media agencies and brands to help them better understand their consumers through marketing analytics.

Paul Moss

General Manager, Data Services | Media Prima Digital

Paul Moss is GM, Data Services, Media Prima Digital, a role that includes strategy, analysis, value creation, monetization, developing key partnerships, as well as overall team leadership.

Paul has a wealth of experience in Media, Technology, Internet services and User behaviour. He joined MPD in 2007 where he helped to shape the company’s entry into OTT video services. In 2010 he was instrumental in the planning, introduction and operation of Tonton, the Malaysian video powerhouse that topped 5m registered users by 2014. Prior to that he held a number of senior positions at 8TV including Brand Director during its start-up phase, and later, Head of Network Operations.

Niraj Nagpal

Business Development Director, APAC | Iponweb.

With more than a decade of digital advertising experience, Niraj is and has been part of the first generation of programmatic evangelist in APAC. For more than 7 years Niraj has worked across the region in a number of roles and disciplines, promoting the use of programmatic and helping to establish the RTB ecosystem in region. Past roles have included Varick Media Management, one of the first agency trading desks in the US, as well as Brandscreen an APAC first Demand Side Platform and MediaMath via an acquisition of Upcast Social, a Facebook and Twitter optimization platform.

At IPONWEB, Niraj works with publishers, advertisers, agencies and innovative technology companies on identifying how custom technology can power their media and data businesses. In the past year Niraj has served on a multitude of IAB committees, most recently the IAB programmatic group, and spoke at numerous training events as well as programmatic and technology conferences across the region

Gavin Buxton

Managing Director, Asia | SpotX

Gavin currently leads the growth of SpotX in the APAC region, where he is focused on helping publishers and brands realise the value of addressable video advertising across all streams and all screens.

Gavin has over 18 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, S4M and LinkedIn, with the last eight years based in Asia building businesses. His working knowledge
spans television, digital, search, programmatic, mobile, content marketing and social media. He is an active participant within the advertising industry and currently sits on the board of the IAB Singapore.

Thomas Gouy

Senior Manager, Solutions Consulting | Appnexus

Thomas joined AppNexus in 2015 to oversee the Services business for agencies and advertisers in APAC. Thomas is responsible for managing a team of technology consultants, and for empowering and supporting clients in realising their digital advertising ambitions. Prior to this role, Thomas leveraged his experience in Europe in consulting services and enterprise software to help large organisations in automating and orchestrating their services.

TeQ Kim

Senior Market Director, Supply Evangelism Team | Microsoft

TeQ brings 16 years of online advertising experience starting with DoubleClick for two years and Microsoft for 12 years. TeQ joined AppNexus in early 2016 to lead the Microsoft Supply Evangelism Team in APAC as Microsoft begun its journey towards going 100% programmatic in the region. Prior to AppNexus, TeQ launched the Microsoft Advertising Exchange (MAX) in 10 markets in Asia.

Raushida Vasaiwala

General Manager, APAC | Celtra

Raushida Vasaiwala is a seasoned sales and business development veteran with over 15 years’ experience. Over the past 5 years, she has helped numerous global and local brands elevate their creative strategy and attain higher levels of effective advertising across the SEA region. In her current role, she oversees business development for Celtra APAC. Prior to Celtra, Raushida was with Near Pte. Ltd., a cutting-edge global location Intelligence Platform, where she led sales efforts in Indonesia and Malaysia.

Hari Shankar

Chief Executive Officer | Singapore Media Exchange (SMX)

Hari is a digital media marketing veteran with a unique genome of a commercial marketing technologist and carries more than 1.5 decades of proven leadership & expertise spanning digital marketing, adtech /martech platforms, performance marketing, attribution & data analytics, managing large teams and multi-million dollar budgets across JAPAC markets.

Hari has recently taken up the role of CEO at Singapore Media Exchange ( with the singular objective to build & scale the most exciting premium programmatic exchange in Singapore, a co-op born out of the ambition of the two media conglomerates in town – SPH and Mediacorp – to create a viable alternative to programmatic buyers with enormous scale & precision-targeting. SMX, launched May 2 , 2018 has found all signals of early success within the first 100 days since inception.

Priya Khatri

General Manager, Asia | Eyeota

Priya Khatri is General Manager, Asia, at Eyeota, where she leads programmatic data sales and data supplier and publisher acquisition across the region. She has extensive knowledge in digital marketing and advertising, and is a major driving force behind Eyeota’s growth in Southeast Asia. With Eyeota, Priya has helped drive the widespread adoption of audience data and programmatic innovations amongst media agencies, brand advertisers and publishers. She has more than 10 years of experience in digital advertising, global business development, sales, client management, and applied marketing strategy. She is a staple at industry trade shows and a speaker at events, including CASBAA’s annual OTT Summit where she presented on audience data trends, measurement and developments in the OTT industry.

Kevin Smyth 

General Manager, APAC | Telaria

Kevin has been working in Southeast Asia since 2012. He has over 14 years of expertise in UK and APAC markets across online and offline media. Kevin has been helping to drive the programmatic video ecosystem with Telaria for 6+ years, a software VMP that is built for video and Advanced TV. Key focus strategy is around connected and addressable audiences. Working with key publishers and BVOD clients such as Singtel, FPT, Astro & The Star Media Group to name but a few.

Kenneth Wong

General Manager | Cadreon Asia

Kenneth Wong is General Manager of Cadreon Asia – Malaysia, IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions.

His role requires him to lead Cadreon Asia markets (namely Malaysia, Singapore, Indonesia, Thailand, Philippines, Hong Kong, South Korea and Vietnam) from the Malaysia hub, focusing his efforts across all IPG Mediabrands client pods. His role also sees him bringing new and profound understanding of contemporary programmatic adtech to IPG Mediabrands client and agency partners, through Cadreon’s deep experience in other markets, to a variety of branding & DR KPIs.

Jonah Ken Tan

VP, Southeast Asia | comScore

Jonah Ken Tan is VP, south-east Asia at comScore, Inc., a global leader in digital media analytics. In his role, Ken leads market development and sales activities across the 6 key markets in south-east Asia namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Ken comes with extensive experience in the Internet space and information technology industry, where he acquired skills in channel development and management, business development, market expansion, entrepreneurship, business analytics, online advertising and e-commerce.

Wohlstand Cheah

Director of Programmatic Sales, SEA | Amobee

Wohlstand has established Southeast asia footprint and market dominance, spearhead strategic growth of platform sales across Southeast Asia and responsible for scoping programmatic platform opportunities and translation of marketing challenges to strategic initiatives. Being in the mobile media industry for than a decade, he has hold multiple regional roles which include VP Global Sales at Yoose Advertising for location based mobile solution, Mobile Marketing Director, APAC for Vizeum, Regional Mobile Sales Director at Millenial, Regional Mobile Advertising Sales Manager at Nokia, Interactive Hub & Mediacorp.

Auke Boersma

Head of Supply, APAC | GroupM

Auke Boersma is the Head of GroupM Supply, APAC focusing on the set up, leadership and promoting of our overall programmatic supply strategy with trusted partners, client- and agency teams.

Prior to this role, Auke was the APAC Managing Director of Light Reaction. In this role, he spearheaded the start and growth of Light Reaction, the multi-screen outcome-based business of Xaxis, across the region. He oversaw the development and launch of Light Reaction’s local businesses and products in 11 APAC markets. He managed Light Reaction to become a fully integrated part of the Xaxis group where it was able to deliver significant successes and results to both existing and new clients, brought new knowledge, insights and experience to Xaxis’ Outcomes Based positioning and contributed commercial value to the wider group.

Nihar Joshi

Head of Agency Development | Adobe

Nihar leads Partner Relations for Adobe’s Ad Cloud, based out of Singapore. A Digital Media Professional with a decade plus experience of operating in the dynamic Ad Tech industry. Nihar has been a part companies like Direct-I (, afaqs!, eBay India, Exponential & Adknowledge Asia prior to becoming a part of the Adobe family.

After a 7 year stint in India, he moved to Singapore & has been a resident of this ever evolving APAC region for more than half a decade. Having worked within the Ad tech + e-commerce & now Martech space, he has built business modules for brands to set up new sales channels using a blend of analytics & media. In a career span of 13 years, he has been a part of 6 organisations, 3 acquisitions within APAC.

Professor Harmandar Singh

Content Provocateur | MARKETING Magazine Malaysia

Professor Harmandar Singh, or better known as Ham, has been in marketing and brand communications for 30 years. He has created more than 400 commercials and won over 50 local and international creative awards.

Ham’s achievement and contribution includes Winner of the Association of Accredited Advertising Agents (4As) Malaysia inaugural Chairman’s Award for making significant landmark contributions to Malaysia’s brand and marketing industry over the past decade, Founder & Organiser of the Malaysian Media Conference, Malaysia Chief Marketing Officers (CMO) Conference and Creative All-Stars Conference, Official Country representative of the Cannes International Advertising Festival and Spikes Asia, Honorary Advisor to the International Advertising Association Malaysia and the Malaysian Digital Association and Executive Council Member of MERCY Malaysia.

Jayaram Gopinath 

General Manager | Blaze Digital

Jayaram has spent the last 15 years making his mark in the growing Malaysian digital scene. He started off in Astro Radio at the tender age of 19 with Malaysia’s Premier Teen Community,, and progressed quickly into a leadership role with Malaysia’s No.1 English radio station, As Astro Radio became more focused on the digital delivery of Content, Jayaram was asked to head the Digital Department, during which he developed 22 Award winning mobile radio apps.

He then took on the role of Specialist, Mobile Application Development and Device Testing with one of Malaysia’s Big 3 telcos, Maxis Berhad.

In 2017, with the launch of Blaze Digital, Astro’s Digital ADEX team, Jayaram focuses on new technology development and commercial opportunity for clients and advertisers across all of Astro Group’s digital properties.

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Programmatic Malaysia 2018 is Proudly Presented by Star Media Group